"Live" from the Burgundy School of Business - Conference - Academy of Wine Business, Dijon, France

A "Live" Wine Wanderings Presentation

Live from the Burgundy School of Business AWBR Conference

The Link to the presentation is above. It is only 11 minutes long. Perhaps you attended a virtual tasting this past year? I hope you enjoy our study of virtual wine tasting in the United States.

About the Academy of Wine Business Conference

It was such a thrill presenting today at this conference - AWBR - with my friend and wine tasting circle colleague, Dr. Terry Lease, Professor of Wine Business, California Polytechnic State University. We participated in a Q&A session today following attendees watching our presentation. People from all over the world of wine attended - virtually! Perhaps we can actual travel to Dijon, France next year, post-pandemic? I have recommended three delicious and affordable (not an oxymoron) Burgundy wines below.

About the Research - Characteristics of Successful Virtual Wine Tastings

Following an article I wrote in Fall of 2020 “9 Award-Winning Wine Companies Go Virtual” for PrimeWomen Magazine after attending these virtual wine tastings, Dr. Terry Lease and I proposed studying the tastings’ participants. What worked? What behaviors were driven by the tastings? What attracted them to attend? Did they attend with others? Cal Poly statisticians assisted Dr. Lease in devising the statistical analysis software plan. Terry and I came up with the questions and variables for the survey. I want to thank all the people from around the United States who answered the survey….particularly pointing out the generous participation from Bending Branch Winery fans.

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The Takeaway?

Participants were from all age groups. Participants tended to watch the virtual tastings with others in their family or social bubble. Many were already members of wine clubs, but there was not a drive to join more wine clubs as a result of attending.

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Burgundy - Affordable Wine Recommendations

Some believe that you cannot fine a great “Burgundy-grown” wine. I think you need to look a little harder, and you can find some of the hidden gems of Burgundy.

Sparkling Rosé

JCB No 69 Brut Rosé Cremant de Bourgogne (made in the Champagne Method) $26.99

Notes: This sparkling wine is made in the Champagne Method, but is from the Burgundy region. Jon-Charles Boisset (JCB) of Burgundy, Napa Valley Fame (Raymond Vineyards,) and Sonoma (Buena Vista Winery) is a fine and flamboyant ambassador for all these regions. Pair this wine with your summer rotisserie chicken or as a fine aperitif on the patio….lots of spice and strawberries on the palate.

Chablis

2019 Domaine Drouhin Vaudon Chablis $25.99 Wilfred Wong of Wine.com - 92 points

Notes: Yes, Chablis is in the Burgundy region of France. And, unlike what you have heard about the old California “Chablis” jug wine, Chablis is not a grape, but a region. The EU outlawed the US from using the term “Chablis.” The grape is a Chardonnay, and the Chablis region makes wonderful Chardonnays. The wines are bright and acidic, with aromas of ripe apple and lemon.

Cru Beaujolais

2018 Domaine des Marrans Fleurie $26.99 Wine and Spirits 91 Points

Notes: Yes, again, Beaujolais is a part of the Burgundy region. This recommended wine is a red “Cru Beaujolais” not that thin, cheap, and fruity Beaujolais nouveau that comes out early every November. The ten named cru Beaujolais are the best of the area, and Fleurie is one of my favorites along with Moulin-a-vent. Scents of roses permeate this rich and bright red wine made from 45-year old vines, vinified using whole clusters, and aged in oak. This is a wonderful paired with a grilled chicken, pork, or beef.

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